Working with the Healdsburg Visitors Bereau, I led creative direction and wrote copy for a new tourism campaign. The goal was to go beyond the traditional wine-tourism path, while positioning Healdsburg as the premiere wine-country destination.
Delving deeper into everything Healdsburg has to offer, we realized there’s so much more to explore than the 25+ wineries on the city square. We produced a concept positioning Healdsburg as the Taste Makers of Sonoma County— and backed it up with human profiles of artists, chefs, brewers, farmers, and, yes, winemakers.
The ads were supported by editorial and social media profiles, as well as in-person TasteMaker Tours, in which visitors could meet the Taste Makers featured in the ads, and get a bigger (and even more delicious) sense of what Healdsburg hast to offer.
