Trauma from Adverse Childhood Experiences — ACEs — can lead to long-term health and mental health struggles for kids, and continue throughout adulthood.

Thanks to a multi-organizational grant from the State of California ACEs Aware program, I, as part of Goodist Creative, was asked to help promote a new approach to healthcare — by ensuring ACEs screenings are a priority in MediCal doctors' offices to treat our most at-risk youth and families.

Following in-depth research and anecdotal discovery involving members from multiple stakeholders, we produced a strategic 360 communications plan that included a tactical plan outlining our content marketing strategy, as well as messaging maps, and a content calendar.

The campaign spanned patient-room marketing in doctors’ offices, as well as social media, radio, a podcast series, and editorial content.

Campaign Reach:

100,000 Patients; 1,000 Doctor Offices

Brand Direction & Messaging
Website Content
Social + Digital + Radio Campaign
Podcast Series

The campaign was praised by the State of California for connecting 1,000+ doctors with 100,000+ MediCal patients, establishing ACEs screenings for this high-risk, underserved population.

NorCal ACEs has helped change lives by changing how doctors screen their patients, and how people respond to past trauma to improve their future health.

NORCAL ACES CAMPAIGN

Campaign Reach:

100,000 Patients; 1,000 Doctor Offices

The campaign was praised by the State of California for connecting 1,000+ doctors with 100,000+ MediCal patients, establishing ACEs screenings for this high-risk, underserved population.

NorCal ACEs has helped change lives by changing how doctors screen their patients, and how people respond to past trauma to improve their future health.