Based in the San Francisco Bay Area and with facilities across the country from Washington to New York, Brightmark is building amazing new technological solutions to reimagine waste. At Goodist, I worked with Brightmark on their rebranding efforts, as well as a multifaceted campaign designed to challenge consumers to change their habits of consumption and enlist their local municipalities to improve their recycling infrastructure.
Brand Strategy & Messaging
Website Direction & Content
Social + Digital Campaign
300% growth since rebrand + website launch
Make Your Mark Campaign
Working across social, web content, YouTube, and display advertising, we built Brightmark’s “Make Your Mark” campaign as a series of miniature challenges to gain attention of consumers and municipalities in hopes of improving our recycling systems in America.
The campaign reached thousands of consumers and helped Brightmark forge new partnerships across the energy industry.