As part of a multi-partner initiative spanning Sonoma County Office of Education, local school districts, and nonprofits ranging from the United Way of Sonoma County and Hanna Center, we at Goodist produced a stepped campaign to promote and effect equity in Sonoma County schools.
Enlisted 40+ Community Partners
Reached 1,000s Advocating for Equity
A Grassroots Sharing Campaign
After producing the campaign brand, we set out to build awareness through ads, social media, and editorial content. To support word-of-mouth, we created a pledge-based system to engage the community, enlist support, and follow through. We supported that with stickers, storefront window clings, and social profile frames. Then we crafted an email and social campaign to rally partners and the public to engage.
The Equity in Education Initiative has reached thousands of people throughout the community, and is just getting started — ensuring real changes happen in the classroom, on campuses, and in the public square.
